Testing Customer Engagement

Testing Customer Engagement

If you’ve ever been in a marketing role, sat through a business class, or attended an industry conference, you’ve probably been introduced to the concept of “customer engagement.”  But what does that mean, and why should you care about it?  Simply...
Moving The Needle

Moving The Needle

Technology has been used so effectively to distance us from the natural world that it seems counterintuitive to report how tech is actually making us more effective outdoorsmen and women.   But that’s precisely what’s happening with the new HuntFish OH mobile app...