It is no secret that getting your customers’ attention is becoming harder and harder in today’s content-rich world. Not only are you fighting for their time, but you are also hoping to get them to act — whether that be purchasing a license, explaining a pain point, or just giving you their motivation to hunt and fish.
At S3, we use industry-leading content and best practices to increase CTR for our State Agency clients that, in turn, help them to accomplish their goals and better serve their customers. Below you will find three of our five highest-performing email templates and examples that will help you make the most of every email touch point. If you’d like to get all five of the email templates and download them directly to your device, click the link below!
Want all five of our top-performing email templates? Click Here!
1. Shoot or Pass? Deer Retention Campaign
This email template is one of our favorites because it is a fun way to provide customers with helpful information or lead them to the state licensing page. This strategy uses “gamification,” when using gamification, we create opportunities for our hunters to not only receive vital information but, in some cases, a sense of competition and an opportunity to be heard.
When a hunter chooses an action by clicking “shoot” or “pass,” we create opportunities for that hunter to move forward with purchasing a license or permit. But we also see what motivates our hunters, as well as create a relationship with that hunter − reminding them to not only open our emails in the future but look forward to when they arrive.
Want all five of our top-performing email templates? Click Here!
2. Can you help us? Pain Point Survey
This email template is helpful for a wide variety of campaigns and aims to find out why a customer has not purchased a permit or taken the next step in their customer journey. Just like the gamification strategy, this pain point survey allows customers to be heard and provides valuable feedback to the state agency on what might be preventing people from hunting or fishing.
The real beauty of this pain point survey is that you can use the feedback from the customer to drive them to a landing page that might be able to help them with their pain point, or you can reference that pain point in later touchpoints. This helps to serve personalized solutions to your customers that will help them get over any obstacle they may be facing.
Want all five of our top-performing email templates? Click Here!
3. We are curious – Hunter Ed Motivation
This email template is focused on learning the motivations of a new hunter after taking Hunter Education. You will then know what motivated them to take the class so you can better serve them helpful information in later touchpoints or lead them to a page with more resources.
This is a low-barrier introduction that helps boost engagement through clickable and engaging content. This will allow you to identify which persona the audience member belongs to and what motivated them to take Hunter Ed in the first place. Upon choosing the motivation, the hunter can be redirected to a website that includes links to the licensing page or other resources that help them get out in the field.
Are you ready to step up your email game and get more clicks from your customers, so you can provide them with the best information and achieve your conservation objectives? If so, click the link below to see all five of our top-performing templates and download them today!
