Bill Creighton Joins Sovereign Sportsman Solutions as Chief Marketing Officer

NASHVILLE, TN – Sovereign Sportsman Solutions is pleased to announce an addition to its leadership team with Bill Creighton joining in the newly created role of Chief Marketing Officer. His responsibilities include providing detailed-oriented growth and engagement solutions for Sovereign’s existing and future clients and overseeing the marketing and branding team.

Creighton is a seasoned business executive and award-winning journalist with significant experience transforming and growing global news, media and information technology companies. His career spans more than 25 years, 76 countries and five continents. Creighton has been nominated twice for the Pulitzer Prize and received international, national and White House awards during his journalism career.

Previously, Creighton led Dakota Partners, a strategic advisory firm providing business consulting services focused on building and delivering go-to-market strategic plans designed for growth or market repositioning. He is also the former president and CEO at the Council to Advance Hunting and the Shooting Sports in Washington D.C., a position he held from 2011 to 2013.

“We are incredibly fortunate to have Bill join us in this key role,” Sovereign’s founder and CEO Eric Richey said.

“Our team has witnessed first-hand his industry knowledge, keen insight, and pragmatic problem-solving abilities. Adding him allows us to expand our offering of world-class marketing, branding and engagement services to our clients, and it affords us new opportunities to develop strategic partnerships in the conservation and outdoor recreation space.”


About Sovereign Sportsman Solutions ( Sovereign is a leading provider of business services and technology platforms for the outdoor recreation industry.

We partner with state government agencies, tribal councils, and Canadian provincial governments across North America to provide transaction-based licensing, permitting, vehicle registration, campground reservation, and mobile solutions. Sovereign works with our partners to leverage a network of more than 5,600 retail sales agents, including Cabela’s, Bass Pro Shops, Walmart, Academy Sports, and thousands of other value-added industry leaders.

Our government and industry partners trust us to provide exceptional online sales platforms and industry-dedicated support operations, along with marketing and client engagement capabilities designed to grow revenue and relevancy well into the future.

Sovereign Powers the Business of Conservation

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4336 Kenilwood Dr.
Nashville, TN 37204



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